Relativity and PwC Expand Their Alliance to Accelerate AI Adoption Across Legal Services

Relativity, a legal data intelligence company, today announced a renewed and expanded alliance with PwC to support the firm’s strategic investment in generative AI and broaden access to Relativity aiR.

PwC secured more commercially viable access to aiR through integrated pricing within RelativityOne, further strengthening its collaboration with Relativity. This alliance enables PwC to embed generative AI more deeply across its service offerings and increase usage in alignment with broader firmwide innovation priorities.

The collaboration helps strengthen key use cases, including:

• AI-enabled document review and analysis
• Integration of generative AI into client service delivery
• Scalable workflows across legal and compliance matters

By aligning commercial structure with its AI strategy, PwC is positioned to accelerate adoption while maintaining cost effectiveness and flexibility across its global practice.

“PwC is taking a thoughtful and strategic approach to embedding AI into their services,” said Steve Couling, Chief Sales Officer at Relativity. “This alliance enables broader access to aiR while supporting the economics needed for long-term, sustainable growth.”

“Our clients are under constant pressure to manage legal and compliance demands more efficiently, and AI is the lever that changes the equation,” said Bryan Humphrey, Principal at PwC. “By expanding our alliance with Relativity, we're able to bring the power of aiR directly into the workflows our clients rely on every day — making eDiscovery smarter, faster, and more cost-effective at scale.”

This alliance also reflects a shared commitment to advancing the practical application of generative AI in legal workflows, helping clients realize greater value through innovation and scale.